JPK Design Co is a Squarespace & small biz resource hub for DIY business owners and creators
Hi I'm Janessa, founder of JPK Design Co. I create premium Squarespace templates, publish in-depth reviews of Squarespace's built-in templates, and share free guides & tips and in-the-trench biz toolkit recommendations to help you build and launch your website and grow your business.
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Justice for cinnamon rolls 🥲
Published 7 months ago • 6 min read
hi Reader,
Here's something I tell all my clients:
Your lovely new website isnot a 'Build It And They Will Come' situation.
Look, I LOVE talking about conversion-focused websites (obviously), but I wanna get real about what websites CAN do and CAN'T do for a hot minute.
Websites do not equal lead generation. That's marketing.
Think of your website as a storefront bakery on a charming street that has the best ooey-gooey luscious cinnamon rolls in town.
You could have the perfect storefront: amazing branding, beautiful display cases, that warm doughy cinnamon smell wafting through the air, Instagram-worthy packaging.
But if nobody knows you exist? Those gorgeous rolls are just sitting there getting cold & stale. :(
(JUSTICE FOR CINNAMON ROLLS!)
And your website works the same way.
Your website is your bakery: ready to welcome people, show off your buns services, and make it easy for them to work with you.
But getting people to actually COME TO YOUR SHOP & walk through your digital door is where the marketing comes in.
Marketing doesn't have to be complicated, and it's not just making Reels for Instagram (thank goodness). Here are some 'marketing' things you can do to actually get people to discover your own version of ooey-gooey cinnamon rolls:
Email past clients to check in (not to sell, just to see how they're doing)
Ask happy clients "who else do you know who might need this?"
Show up to a coffee shop networking group every month
Partner with someone who serves your clients differently (like a photographer partnering with a wedding planner)
Host "lunch & learns" for your referral partners
Write guest articles for industry blogs your clients actually read
Join Facebook groups where your ideal clients vent about their problems
Send handwritten thank you notes (yes, actual 🐌 mail)
Sponsor local events your ideal clients attend
Start a simple weekly email sharing helpful tips
Offer to speak at industry conferences (even small local ones)
Do coffee dates with one new potential collaborator per month
Pick one thing (or more!) from that list - something you don't completely hate - and do it consistently.
Your website will be there, ready to convert visitors when they show up. But first: You've got to let people know about those cinnamon rolls.
Every week I share a Nifty Tidbit, a fun little trivia fact curated just for you. This week's Nifty Tidbit is good news about the Ozone Layer, because we need some good news these days.
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For the peeps who read to the very end: here is The Behind-The-Scenes report / catch-all for busy brains, for September.
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🌐 FINDS FROM AROUND THE INTERNET
Yep, another color palette generator. I haven't played around with this one too much, but it looks cool:
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JPK Design Co is a Squarespace & small biz resource hub for DIY business owners and creators
JPK Design Co
Hi I'm Janessa, founder of JPK Design Co. I create premium Squarespace templates, publish in-depth reviews of Squarespace's built-in templates, and share free guides & tips and in-the-trench biz toolkit recommendations to help you build and launch your website and grow your business.
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