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JPK Design Co is a Squarespace & small biz resource hub for DIY business owners and creators

Made you a funnel cheat sheet 📝

Published 11 months ago • 3 min read

heya Reader,

Let’s talk about something that gets tossed around a lot in the online business world: sales funnels.

If that phrase makes you think of bro marketers and complicated tech setups, same.

But at its core, a sales funnel is just a clear, intentional path that helps people get to know you... and eventually say 'heck yeah' to what you offer.

It doesn’t have to be manipulative, or messy. And it definitely doesn’t need to involve 12 emails, 8 landing pages, and a flowchart that looks like it belongs in NASA.

Here’s a simpler way to think about it:

Your funnel is just…

→ Someone finding you
→ Getting value from you
→ Trusting you
→ Saying YES

That could look like:​
✔ A free checklist that leads to a low-cost product
✔ A lead magnet that invites them to book a consult
✔ A blog post → newsletter signup → offer

What matters is intention. Not size. Not tech. Not gimmicks.

I broke down how to create a sales funnel that actually works (with examples for service businesses, coaches, and course creators) in this blog post:

​
👉 How to Create a Sales Funnel That Actually Converts​

If you’ve been feeling stuck between “I should probably have a funnel” and “what even is a funnel?”... this one’s for you.

And if you want help building a website that fits into your funnel instead of fighting it, you know where to find me.

🤍 Janessa

P.S. If you already have a funnel but your website isn’t pulling its weight, I’ve got options- whether you need a quick refresh or the whole kit and caboodle. Just hit reply and tell me what’s going on.

Nifty Tidbit

Every week I share a Nifty Tidbit, a fun little trivia fact curated just for you. This week's Nifty Tidbit is about the limitations of human knowledge, and why that's not a bad thing. Shout out to Shelley for sharing this with me!

Why it matters: It’s a reminder that even the smartest, most powerful people in any given time period don’t know everything, and neither do we. The world is full of truths we haven’t uncovered yet. Stay curious. There’s always more to learn.

Helping small business owners navigate marketing, business strategy, web design, and AI without the overwhelm. 15+ years of experience packed into practical templates and strategies you'll actually use.

The Spotlight Summary...

For the peeps who read to the very end: here is The Behind-The-Scenes report / catch-all for busy brains, for September.

💡 SQUARESPACE TIP

Trial Renewal Link: Did you know if your website's free trial is running out, you can just type /extendtrial at the end of your internal URL and it'll extend the trial automatically for you. Like this: https://yoursite.squarespace.com/config/extendtrial

🌐 FINDS FROM AROUND THE INTERNET

Yep, another color palette generator. I haven't played around with this one too much, but it looks cool:

​https://www.amplitudes.ca/color-palette-generator​

💭 THIS WEEK'S QUOTE

"If the the path before you is clear, you're probably on someone else's."

- Attributed to both Joseph Campbell and Carl Jung

NEW Blog Posts:

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JPK Design Co is a Squarespace & small biz resource hub for DIY business owners and creators

JPK Design Co

Hi I'm Janessa, founder of JPK Design Co. I create premium Squarespace templates, publish in-depth reviews of Squarespace's built-in templates, and share free guides & tips and in-the-trench biz toolkit recommendations to help you build and launch your website and grow your business.

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