heya Reader,

Let’s talk about something that gets tossed around a lot in the online business world: sales funnels.

If that phrase makes you think of bro marketers and complicated tech setups, same.

But at its core, a sales funnel is just a clear, intentional path that helps people get to know you... and eventually say 'heck yeah' to what you offer.

It doesn’t have to be manipulative, or messy. And it definitely doesn’t need to involve 12 emails, 8 landing pages, and a flowchart that looks like it belongs in NASA.

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Here’s a simpler way to think about it:

Your funnel is just…

→ Someone finding you
→ Getting value from you
→ Trusting you
→ Saying YES

That could look like:​
✔ A free checklist that leads to a low-cost product
✔ A lead magnet that invites them to book a consult
✔ A blog post → newsletter signup → offer

What matters is intention. Not size. Not tech. Not gimmicks.

I broke down how to create a sales funnel that actually works (with examples for service businesses, coaches, and course creators) in this blog post:

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👉 How to Create a Sales Funnel That Actually Converts​

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If you’ve been feeling stuck between “I should probably have a funnel” and “what even is a funnel?”... this one’s for you.

And if you want help building a website that fits into your funnel instead of fighting it, you know where to find me.

🤍 Janessa

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P.S. If you already have a funnel but your website isn’t pulling its weight, I’ve got options- whether you need a quick refresh or the whole kit and caboodle. Just hit reply and tell me what’s going on.

Nifty Tidbit

Every week I share a Nifty Tidbit, a fun little trivia fact curated just for you. This week's Nifty Tidbit is about the limitations of human knowledge, and why that's not a bad thing. Shout out to Shelley for sharing this with me!

Why it matters: It’s a reminder that even the smartest, most powerful people in any given time period don’t know everything, and neither do we. The world is full of truths we haven’t uncovered yet. Stay curious. There’s always more to learn.

Helping small business owners navigate marketing, business strategy, web design, and AI without the overwhelm. 15+ years of experience packed into practical templates and strategies you'll actually use.